Angling Revolution

Angling Revolution
Industry: Fishing & Outdoor Gear

The Challenge

Believe it or not, this project was the genesis of my love for branding and design. A few years back, when I wasn’t yet specializing in logo design, I was asked to create a brand for Angling Revolution, an innovative fishing lure company. The name had a double meaning—the lure itself revolved as it was reeled in, and the founder wanted to spark a revolution in the fishing world. My task? Capture both ideas in a single, striking mark.

The Solution

When I start a logo, I like to identify key elements to work into the mark. For this one, I focused on the letter "A" and a fish hook. As I refined the design, I discovered a way to make the logo repeat in a circular motion—visually reinforcing the "revolution" aspect of the name. It was a perfect fit.

This project was also a milestone for me—it was the first time I built a logo entirely on a grid using simple geometric shapes, making it more strategic and intentional. The client absolutely loved the result, and looking back, it’s still one of my favorite examples of a concept aligning so seamlessly with a brand’s name and mission

Contributors

All design, creative direction, and execution by Harrison Washuta.