The Solution
To bring consistency across the brand, I rebuilt Linqto’s identity from the ground up. I worked closely with the product and marketing teams—alongside many others—to ensure every visual element aligned. While I retained key brand elements like the logo, core colors, and typography, I refined and streamlined everything to create a more structured and intentional design system.
At the heart of this overhaul was a brand style guide—our new source of truth. It housed clear guidelines for everything from UI components to marketing collateral, ensuring that every asset, whether internal or customer-facing, worked together seamlessly. One of the most impactful elements was the use of repeated upward-flowing visuals—symbolizing growth, investment, and the positive outcomes our customers seek.
This was a massive undertaking, and one of the projects I’m most proud of. At a small company, my work influenced a huge volume of assets, bringing true consistency across every platform. Now, no matter where a customer interacts with Linqto, they experience one unified, beautifully designed brand.
