Wells Fargo Company Store

Wells Fargo Company Store
Industry: Corporate Merchandise

The Challenge

Sometimes inspiration strikes, and you just have to run with it. A few years ago, during a slower period at work, I started looking for ways to add business value. One gap stood out—the Wells Fargo company store. While it had potential, its offerings felt limited. I saw an opportunity to create something fresh, something that employees would actually love.

The Solution

It started with a deck of playing cards. As a longtime fan of the medium, I adapted Wells Fargo’s corporate design system into a full deck, making each card feel intentional and unique. The project was a hit, which opened the door for more. From there, I developed two flexible merch systems that could be applied across apparel and accessories, ensuring every piece felt modern, wearable, and true to the brand.

The result? A thoughtfully designed collection that gave employees something they were excited to rep—myself included—while breathing new life into the company store.

Contributors

All design, creative direction, and execution by Harrison Washuta.