Wells Fargo Advisors Recruiting

Wells Fargo Advisors - Sports & Entertainment Recruiting Campaign
Industry: Finance

The Challenge

During my time working with Wells Fargo Advisors, we identified a massive but underserved market—sports and entertainment-focused financial advisors. Despite representing an estimated $81 billion in opportunity, this space was largely untapped. These advisors serve high-profile clients—professional athletes, entertainers, and public figures—and operate in a uniquely competitive, fast-paced environment. We knew we needed to meet them with something just as elevated.

The Solution

The campaign began with a bold, highly targeted dimensional mailer—a laser-engraved VIP pass featuring a QR code and direct phone line to connect recipients with our team. These weren’t just mailed out—they were hand-delivered, adding a layer of white glove service that reflected the exclusivity of the offer. In the world of sports and entertainment, VIP passes mean premium access—and that’s exactly what we were inviting them into.

From there, we built a full campaign across print, web, social, and out-of-home, using visuals that played on the theme of “in the spotlight.” While entertainers and athletes are used to the limelight, we shifted the focus to the advisors behind the scenes—positioning them as the stars in their own right. We used bold typography and provocative imagery to highlight these individuals and give the campaign a confident, elevated tone that really stood out.

The writing and design came together to deliver a polished, relevant, and high-impact campaign. And it worked: we saw more than double the growth in this segment, proving just how powerful the right message can be when paired with the right audience.

Contributors

Art & Creative Direction: Harrison Washuta and Chad Ackley
Writing: Alex Tricarico
Design: Marbert San Miguel