Linqto AI Innovation Conference

Linqto AI Innovation Conference Event Branding
Industry: Finance & AI Corporate Event

The Challenge

Event branding is always exciting because it allows for a little more creative freedom than day-to-day brand work. When I was first asked to design a few assets for Linqto’s AI Innovation Conference, it seemed like a small project. But as these things tend to go, it quickly grew into a full-fledged branding system—one that needed to be flexible, cohesive, and adaptable across multiple touchpoints.

The Solution

I built a consistent visual system that tied everything together, ensuring the event felt polished and unified. Grainy gradients became the main visual component, representing pixels and the digital nature of AI. From signage to ID badges (which I color-coded for easy attendee identification), every detail was considered. One of my favorite pieces? The conference shirt. I took elements from Linqto’s existing brand system and reworked them in a fresh way, creating a graphic that extended across various assets, giving the event a distinct but familiar feel.

What started as a small project became an expansive and dynamic brand experience—one that made the event as visually engaging as the ideas being shared.

Contributors

Chief Design Officer: Joseph Krilanovich
Creative Direction and Design: Harrison Washuta