The Solution
After brainstorming with the client, one idea stood out from the start—incorporating a bird into the mark. Through rounds of iteration, I landed on a gem of a concept: using the negative space of the bird to seamlessly form a golf club striking a ball. It was clean, clever, and instantly resonated. The client was all in. From there, I built a flexible brand system that gave them everything they needed to launch with confidence and make their mark in the golf world.
