Switchboard

Switchboard
Industry: Fintech

The Challenge

Switchboard, an advisor-driven cash flow management system, needed a brand that felt as strategic and streamlined as the platform itself. The client wanted an identity that clearly reflected their core function—facilitating seamless financial interactions between advisors and clients. The challenge? Creating something sleek and modern while embedding meaning into every element.

The Solution

With my experience in fintech, I knew the identity had to be both minimal and intentional. I developed a sharp, fintech-ready logomark built from three elements—one representing the client, one for the advisor, and arrows symbolizing cash flow between them.

Once the mark was set, I expanded the system, designing key product screens and marketing materials to give Switchboard a cohesive, scalable identity. The result? A brand that’s as functional as it is refined, built to support their vision from day one.

Contributors

All design, creative direction, and execution by Harrison Washuta.