The Solution
I developed a simple yet layered logo that captured the heart of the event. The revolving structure symbolized connection and the idea of bringing people together. The check mark, subtly built into the design, reinforced growth, progress, and financial success. The box form tied the mark back to Wells Fargo’s recognizable brand language, grounding the new identity in something familiar and trusted.
Once the logo was finalized, I expanded the system across all event materials—pre-event marketing, on-site signage, digital experiences, and everything in between. It was a clean, strategic system that helped tell a much bigger story—and gave the conference a strong, unified presence from start to finish.
