Brock Glenn Photography

Brock Glenn Photography
Industry: Photography

The Challenge

Brock Glenn wanted a brand that was modern, clean, and minimal—his words, not mine. I presented two versions: one directly in line with the visual references he provided and another that pushed the concept while still keeping things sleek and minimal. To my surprise, he gravitated toward the latter. This project wasn’t just about delivering what he asked for—it was about creating something that truly captured his identity as a photographer.

The Solution

I designed a refined monogram that worked on multiple levels. At first glance, it was a clean, simple mark incorporating a “B” and “G”—but look closer, and you’d see a hidden camera lens capturing a moment inside. Flip it over, and it cleverly formed a lowercase "e" for Edwin, his middle name.

Beyond the logo, Brock wanted a more expansive brand system, so I went all in—developing a custom cursive script, additional design elements, and a flexible kit that gave him everything he needed to showcase his work with confidence.

Contributors

All design, creative direction, and execution by Harrison Washuta.