Jake Benton Digital

Jake Benton Digital Branding
Industry: Digital Creative

The Challenge

How do you design a logo for someone who does it all? Photographer, coder, musician—Jake Benton wears many hats, and his brand needed to reflect that versatility. So it was honestly very difficult to create a mark that could flex across industries while still feeling cohesive and personal.

The Solution

I honed in on the one thing that connected all his skills: the digital space. That led me to a modern monogram—built from his initials, "JB"—crafted from multiple pieces to symbolize the different layers of his work. The design has energy, movement, and a sleek digital feel, perfectly capturing his dynamic skill set.

Jake loved it, and the system we built around it gave him a flexible brand that could adapt as effortlessly as he does.

Contributors

All design, creative direction, and execution by Harrison Washuta.