High Tide Consulting

High Tide Consulting Branding
Industry: Consulting

The Challenge

This project was a whirlwind. I had just over a week to build an entire brand from the ground up—a tight turnaround that had me feeling the pressure. Fortunately, the client came prepared, with a clear vision and a strong foundation. His consulting business was built around the motto, “A high tide raises all ships.” The brand needed to reflect that idea while striking the right balance between professional and ocean-inspired.

The Solution

I explored a range of concepts that captured the essence of the tide—fluid, powerful, and uplifting—while maintaining a corporate feel. The final mark was a monogram that flowed like ocean waves but still carried the weight and professionalism of a consulting firm.

From there, I built out a set of patterns and key marketing assets, giving the client everything he needed to launch with confidence. Despite the tight timeline, the final brand felt intentional, polished, and true to his vision—ready to help raise those ships.

Contributors

All design, creative direction, and execution by Harrison Washuta.