The Solution
The concept was built around The Bucket List, a book included in the package. Instead of just sending a nice gift, we wanted to tie the messaging and design into an experience that resonated. I designed an outer package featuring a custom topographical map texture, rendered in Wholesale’s signature colors, with a subtle pathway leading the recipient toward the reveal. Every detail was intentional—including aligning the topographical lines perfectly across the entire piece to ensure a seamless, polished look.
The response was incredible. Multiple recipients reached out to comment on the quality and thoughtfulness of the design, proving that even in a digital world, a well-crafted physical piece can still make a huge impact. To this day, this remains one of my favorite projects—I even keep a copy on my desk as a reminder of the power of great design.
