North Carolina Education Corps — Harrison Washuta Creative

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North Carolina Education Corps Rebrand
Industry: Education

The Challenge

North Carolina Education Corps (NCEC) pairs community members with students across the state, helping close learning gaps through high-impact tutoring. Their mission is bold and people-focused—but their brand didn’t reflect that energy.

The old pencil logo felt safe and a little too buttoned-up. It lacked the warmth, personality, and vibrancy that defines both the students they serve and the people doing the work. I teamed up with Transit Creative to rethink it from the ground up, with a focus on creating a brand that felt expressive, joyful, and deeply human.

The Solution

I took the pencil idea and reimagined it as something more vibrant and intentional. The final logo is a clear pencil form made from colorful geometric shapes, representing the many voices and identities working together to support student success. It’s simple, bold, and full of personality.

From there, I built out a playful brand system with bright colors, friendly typography, and flexible layouts that shine across web and print. The new identity feels alive—something people can rally around, whether they're applying to serve or supporting from afar.

Contributors

Creative Direction and Design: Harrison Washuta
Agency Partner: Transit Creative